The rivalry of apps that are social proceeds. Snapchat turns out to be the most formidable competitor with more than a hundred million users daily Even though Facebook is a giant player in the ecosystem of media. It’s left an effect on customers’ lifestyle that gave additional media programs a run for their money. First off, Instagram reproduces Snapchat signature attribute and its Facebook’s turn. Both of these rivalries that are passive-aggressive woo customers with each upgrade of the merchandise. Right now, Facebook has launched a new program for adolescents only. Facebook has produced a powerful approach to targeting a new audience. It awakened on attracting. Being under 21 is the limitation of using this program.